Webflow pricing: two subscriptions, and why you need both

A freelancer who builds five client sites on Webflow gets one invoice for the login and five more for hosting, and the two totals rarely occur to anyone until they've already signed up. That's not a hidden fee — everything is on the pricing page — it's that the pricing page shows two separate tables, on two separate tabs, and the number everyone quotes ("Webflow starts at $15 a month") is only ever one of them. The other table is the one that actually decides what a freelancer's Webflow bill looks like. We cover what the platform itself is like to build in day to day in the full Webflow review; this piece is only about what it costs once a freelancer's actual client list is on it.

Two bills, not one

Webflow sells a workspace plan and a site plan, and they answer different questions. The workspace plan is what your account costs: Starter is free, Core runs $19 a month billed annually (or $28 monthly), Growth is $49 (or $60), and there are freelancer- and agency-specific tiers — Freelancer at $16/$24, Agency at $35/$42 — plus seats on top, $39/$45 for a full seat and $15/$19 for a limited one. This is the bill for your login: how many projects you can see, how many people are in the workspace, what collaboration tools you get.

The site plan is what a published site costs to actually be live: Starter is free (and stays at mysite.webflow.io, capped at two static pages, with a badge that cannot be removed), Basic is $15 a month billed annually or $25 monthly, Premium is $25 or $39 — this is the tier that replaced the old separate CMS and Business plans — and Team runs $2,500 a month on an annual contract. E-commerce is a third, separate table again. Every site you publish needs its own site plan, independent of what workspace plan you're paying for.

This is the part that surprises people: paying for Core or Growth doesn't hand you a pool of hosting you can spread across projects. A freelancer with a Growth workspace and five client sites is still paying for five individual site plans on top of it. The workspace fee buys the seat at the desk; the site fee buys each site a place to actually live.

Where reach skips this entirely

If the job is a single person's page rather than a client roster, there's a much shorter route than any of the above. reach turns a CV into a finished one-page site — upload a résumé and a photo, answer a short form, pick a look, and the page is generated in about twenty seconds, live at a free subdomain in under two minutes. There's one bill, not two: Premium is $4.99 a month or $49 a year, full stop, no workspace tier and no per-seat charge sitting underneath it.

The honest limit is that it's one page by design — no CMS, no sub-pages, no client-workspace concept at all, because it's built for one person's site rather than a portfolio of them. It also can't take a domain you already own; the only path to a custom domain is buying it through reach directly. For a freelancer's own landing page, or for a solo client — a consultant, a coach, a photographer who needs exactly one page — that's the entire comparison. For the five-client agency case below, it isn't, because reach doesn't have a multi-site or client-management layer at all. That's not a missing feature so much as a different product shape, and it's worth knowing before Webflow's two-table pricing starts to look like the only option.

The CMS ceiling, and why Webflow doesn't tell you where it is

Basic's $15 gets a custom domain, a removable badge, 300 static pages and 10 GB of bandwidth — genuinely generous for a site with no database behind it. What it doesn't get is a CMS collection of any kind. A client whose site needs a blog, a case-study grid or a team directory that isn't hand-coded page by page is, structurally, not eligible for Basic; that need alone forces Premium, $25 a month annually.

What Webflow doesn't publish, at least not on the page that lists the tier prices, is a per-tier ceiling on CMS items the way Framer does — Framer states plainly that its Basic tier caps at two CMS collections and 1,000 items combined. Webflow's own comparison page states the presence of a CMS at Premium, not a specific item count attached to it. That's worth knowing before assuming the number is published somewhere obvious: it isn't, at least not in the same table as the price. Practically, that means a client's CMS ceiling is something you find by hitting it inside the CMS panel, not by reading pricing copy in advance — and when you do hit it, the fix is the same one fix every plan-based limit has: upgrade the site plan, because there's no smaller lever to pull.

Who holds the bill

This is the question that actually matters for a freelancer, and Webflow's answer is flexible in a way that creates its own decision. A site plan attaches to whichever workspace it was published from. A freelancer can hold every client's site plan inside their own workspace and bill the client a flat fee that includes hosting — simple for the client, but it means the freelancer's name is on every subscription, and if the relationship ends, the client's site goes dark the moment the freelancer stops paying, until it's formally transferred to the client's own account. Or the client can hold their own workspace and site plan from day one, with the freelancer added as a collaborator or seat — cleaner for a permanent handoff, but it puts a $15–$39-a-month decision in front of a client who may never have used Webflow before, at the start of a relationship where that's an awkward ask.

There's no wrong answer here, but there is a wrong default, which is not deciding and letting it default to whichever workspace happened to publish the site first. That's usually the freelancer's, which is exactly the arrangement that costs the freelancer money and goodwill if the client leaves without warning.

A costed five-client setup

Here's what a freelancer holding five client sites actually pays, assuming each client's site needs a CMS — a reasonable assumption for anyone selling more than a static landing page — and the freelancer keeps all five under one workspace.

Item	Plan	Monthly	Annual
Workspace	Freelancer, billed annually	$16	$192
Site 1–5 hosting	Premium, billed annually, ×5	$125	$1,500
Total		$141	$1,692

Prices checked August 2026. That's before add-ons — Optimize, Analyze, Localize and AI credits are all separate line items Webflow sells on top of this, none of which are included above. If none of the five clients actually need a CMS and Basic covers them instead, the site-hosting line drops to $75 a month ($900 a year), bringing the total to $1,092 a year — still five separate subscriptions sitting under one freelancer's name, still five clients whose site would go dark on the same day if that freelancer stopped paying.

When the same job is cheaper elsewhere

If even one of those five clients is a single-person page rather than a business site with a content model — a consultant, not a company — that client doesn't need to be on Webflow's table at all. A reach account costs $49 a year, held by the client themselves rather than folded into the freelancer's workspace, which sidesteps the billing-ownership question above entirely: there's no subscription to hand over because the client always had their own. Five such clients on reach total $245 a year against Webflow's $1,092–$1,692 for the same headcount, though the comparison only holds while every one of those five sites is genuinely a single page for a single person; the moment any of them needs a second page, a contact form that posts somewhere, or a content model that grows, the job has left the case reach is built for and Webflow's CMS-and-workspace structure is what that job actually needs.

That's the real shape of Webflow's pricing: not expensive or cheap in the abstract, but priced for a site that's expected to grow a content model and be maintained by more than one person. For that job, the two-table structure and the per-site hosting fee are buying something real. For a single freelancer building single-person pages, the same structure is charging for scaffolding nobody in that job needs, which is worth checking against what website builders actually cost and, if the specific competitor is Framer rather than the client-roster case above, the head-to-head in Webflow versus Framer before signing up for either table.