Measuring a small site without installing anything heavy
Some builders include analytics, some sell it, some have none. The lightweight options, what each can answer, and what consent they require.
Topic
How to
14 articles.
Anchor navigation on a one-page site, done properly
Sticky headers, scroll offsets, focus order and the back button. The small mechanics that decide whether a single page feels navigable.
Backing up a site that lives on someone else's platform
Most builders have no version history and no restore. A ten-minute routine that means a bad edit or a closed account is not the end of it.
Redirects: the only part of a migration that is not optional
How to build a redirect map from a real URL inventory, what each builder lets you redirect, and the checks to run in the first week after cutover.
HTTPS in website builders, and the certificate errors that still happen
Every builder issues a free certificate now. The four situations where it fails anyway, and how to tell which one you are in.
Local search: the listing does more work than the website
For most local businesses the profile outranks the site. What the website still has to supply, and the consistency that decides both.
Moving from WordPress to Squarespace, and what does not survive
The importer handles posts and little else. Which plugins have no counterpart, and the decision to make before you start rather than after.
What builders do to your images before anyone sees them
Resizing, re-compression, format conversion and lazy loading, per platform. What survives upload and what you should do beforehand.
Moving from Wix to Webflow without rebuilding twice
Nothing transfers automatically. The order of work that keeps the old site earning while the new one is built, and the URLs to preserve.
Where the SEO settings actually are in Squarespace and Wix
Both hide the controls that matter in different places. A field-by-field tour of what you can set, what is generated for you, and what is fixed.
How to order the sections of a one-page site
Section order is the whole design decision on a single page. What goes above the fold, what gets cut, and where contact belongs.
The one-page website, and when it is the right shape
One page is a decision, not a compromise. What fits on it, what does not, and which tools are built for a single page rather than tolerating one.
Moving a site from one builder to another without losing the search traffic
What transfers, what does not, and the redirect work that decides whether a migration costs you six months of rankings.
What website builders let you do about SEO, and what they quietly do not
Which SEO controls each builder exposes, which are buried, and where the platform's own markup and page weight work against you.