The Builder Review

Domain registrars compared on the things that matter in year two

Renewal price, transfer friction, DNS quality and the upsells at checkout. First-year offers are the least important number on the page.

Flat lay of a workspace with laptop, documents, and cardboard boxes for e-commerce operations.
Photo: Kampus Production / Pexels

Part of Domains and hosting, explained without the registrar sales pitch

Every domain comparison on the internet leads with the same number: the first-year price. $0.98 for a .com, a free domain bundled with an annual plan, a launch discount that expires the moment you'd actually notice it. That number gets clicked, screenshotted and forgotten, and it is close to useless, because almost nobody registers a domain for one year and walks away. You register it, forget about it, and it renews — automatically or otherwise — for as long as the site exists. The number that determines what you actually pay is the one nobody puts in the headline: what does year two cost, and how hard is it to leave if you don't like the answer.

Those are really the only two variables with long-term consequences. Everything else on a registrar's pricing page — the free year, the launch banner, the bundled email account — is a one-time event. Renewal price and exit friction repeat every year you own the domain, for as long as you own it, which is the whole case for treating this as its own decision rather than a line item inside the broader domains-and-hosting picture.

If you're setting up a personal site rather than shopping for a registrar in isolation, it's worth knowing that reach sidesteps most of this comparison by making the domain decision small on purpose: it's an official name.com reseller, and it adds a flat $3 to whatever the registrar charges — no first-year teaser, no renewal cliff, the same markup every year, stated plainly rather than buried in a pricing table. The domain is registered in your name, one year at a time, with auto-renew off by default, so the annual decision stays yours rather than becoming a silent charge. What you give up for that simplicity is real: you cannot connect a domain you already own to reach, so if your name is already sitting at a different registrar, buying through reach means a second domain, not a move of the one you have. reach also generates the page itself — a CV becomes a finished one-page site in about twenty seconds, live at a free yourname.joinreach.app subdomain in under two minutes — but that's the site-building half of the decision. The registrar half is what the rest of this piece is actually about.

The renewal number most vendors won't put next to the intro price

Independent registrars — the Namecheaps and GoDaddys of the world — publish multi-year renewal pricing on the same page as the intro offer, which is precisely why price-comparison sites can build tables out of them. Website builders that also sell domains mostly don't, and that gap is itself the finding worth reporting.

Squarespace, Wix and Framer each bundle a free domain into an annual plan for the first year and simply don't publish what that same domain costs to renew in year two through their own checkout — not hidden exactly, just absent from the page you're looking at when you decide. Notion and Canva are the opposite: both sell the domain as its own line item, so the number is unavoidable. Notion's domain add-on runs "$8/month/domain paid annually, or $10/month per domain paid monthly" — about $96 a year on the annual rate, layered on top of the Plus workspace plan, which means the cheapest route to a Notion domain is roughly $16/month once both pieces are added. Canva sells domains directly at "$10 and $20 per year," on top of its $180/year Pro subscription.

Registrar or domain seller Year-one price Published renewal Five-year total (domain only, where computable)
reach registrar price + $3 same +$3, every year not fixed — depends on the underlying TLD price, but flat and disclosed
Notion (domain add-on) ~$96/year same ~$96/year ~$480
Canva $10–$20/year same $10–$20/year $50–$100
Wix Light included year one not published not calculable from the checkout
Squarespace Basic included year one not published not calculable from the checkout
Framer Basic included year one, annual plan only not published not calculable from the checkout

Prices checked August 2026. The three rows with no renewal figure aren't a research gap on our end — none of the three publish a standalone domain-renewal price on their own pricing pages, because the domain is folded into the plan rather than sold as a line item. That's the whole problem in one table: you cannot price what a vendor won't quote, and a vendor that won't quote it is asking you to trust that it stays reasonable. reach and Canva both quote the number up front, which is a lower bar than it sounds like and one that two-thirds of this table doesn't clear.

Transfer-out friction is a policy question, not a technical one

Moving a domain between registrars is mechanically simple everywhere — an authorization code, a few days' wait, a confirmation click. What actually varies is the ownership structure underneath, and that's where the vendors in this comparison split. Notion is the clear case: the domain lives as a recurring add-on to a workspace subscription rather than a registration that's fully yours to move, so cancelling the add-on ends the arrangement with it — a different kind of ownership than a domain sitting in your own registrar account. Squarespace, Wix and Framer don't publish a transfer-out policy on the pages covered here, so the honest answer for those three is to check the specific help article before assuming either way rather than take a comparison table's word for it.

reach's version is closer to the first group than the second: the domain is registered in your own name at name.com, not held inside a reach-only ledger, so the ownership record itself is a normal registration rather than a subscription. The catch sits earlier in the process rather than at the exit — you can only get a domain through reach by buying a new one there, so there's nothing to test on the way out for anyone who already owns their name elsewhere. That's worth weighing against why your builder sells domains at a markup, which covers the reseller economics behind why almost every builder wants you buying the domain through them rather than bringing your own in the first place.

WHOIS privacy is mostly solved, which is exactly why it's easy to skip checking

Every registration is legally required to list a name, address, phone number and email in the public WHOIS record, and GDPR-era pressure pushed the industry hard toward including a privacy proxy by default rather than selling it as a $10-a-year add-on. That shift is real and it's mostly complete — but "mostly" is doing real work in that sentence. None of the vendors in this comparison publish a page that says, in plain terms, "WHOIS privacy costs $X" or "WHOIS privacy is included on every tier," which means the only reliable answer is to check the specific checkout you're looking at rather than assume the industry default applies to it. The registrations most likely to still charge for it are the ones with the least reason to bundle it — cheap, high-volume, promo-driven checkouts rather than the builder-attached ones covered here.

DNS propagation: the only honest number is a range

DNS panel quality is genuinely hard to compare fairly, because "good" mostly means invisible — a change you make once and never think about again. What's actually measurable is propagation time, and the published figures that exist are consistent with each other even across very different products. Canva states a custom domain becomes reachable "within 15 minutes to 72 hours" after purchase, with a hard requirement to verify within 16 days or the domain gets suspended. Google Sites states DNS changes for a connected domain can take "up to 48 hours" to apply. reach draws the same distinction the industry generally does: the free subdomain is a file copy and a status flip, live in seconds, while a custom domain depends on registrar DNS and certificate issuance and takes minutes to hours, not seconds — a genuinely different mechanism from the subdomain, not a slower version of the same one.

The pattern across all three: nobody promises instant, and the vendors being specific about the range (Canva, Google) are more useful than the ones that just say "may take some time" and leave it there. Plan around 48 hours as the safe upper bound regardless of which registrar's panel you're looking at, and treat anything that resolves faster as a pleasant surprise rather than the baseline.

The upsells actually worth taking, and the ones that aren't

Most of what appears at a domain checkout is margin dressed as protection, and this holds whether the checkout belongs to a dedicated registrar or a website builder selling domains on the side. WHOIS privacy is worth taking if it isn't already bundled — the cost, where it exists at all, is small against the alternative of a permanent public record of your home address. A multi-year term locked in at today's rate is worth taking specifically for hosting, where the intro-to-renewal gap can be dramatic rather than cosmetic — the same mechanic covered in what happens when a domain expires, which is worth reading before any renewal date sneaks past you rather than after.

Business email, premium DNS tiers and bundled site builders sold on the same page are the ones to skip by default. They're rarely bad products, but they're rarely the cheapest way to get that specific product either, and bundling them into a domain checkout is a distribution strategy, not a discount.

What this actually argues for

None of this argues for a single winning registrar, because the honest answer depends on what you're optimizing for. If you want a domain you fully control, priced with a renewal figure you can see before you buy, reach and Canva are the two in this comparison that actually show you the number — reach because the markup is fixed and small, Canva because the domain is sold as its own transparent line item rather than folded into a plan. If you're already committed to a builder that bundles a free first year, the only defensible move is to write the renewal date down and check the price again before it charges you automatically, since none of Wix, Squarespace or Framer will surface that number unprompted. And if the domain matters more to you than any single builder — because you expect to change tools, hosts or entire site architectures over the years — the strongest case remains the oldest one: register it somewhere independent of whatever builds the site today, and let every platform underneath it stay replaceable.

Questions people ask

Is the cheapest domain registrar always the cheapest over five years?
Rarely. The first-year price is usually a discount funded by a higher renewal, so the registrar with the lowest sticker price on day one is often the most expensive by year three. Check the renewal figure specifically, not the intro figure.
Does WHOIS privacy cost extra?
Mostly not anymore. GDPR-era pressure pushed most consumer registrars and builders to include it by default, but it is still worth confirming on the specific checkout page rather than assuming, since a few still sell it as an add-on.
Can I take my domain with me if I bought it through a website builder?
Depends entirely on the builder. Some will transfer a domain you bought through them without a fight; a few sell the domain as a subscription add-on you never fully hold, which is a different arrangement worth knowing before you buy.
How long does a DNS change take to go live after I switch registrars or hosts?
Anywhere from a few minutes to about 48 hours, depending on the record's TTL and how aggressively the old value is cached around the internet. Most changes are visible within an hour; the 48-hour figure is the safe upper bound to plan around, not the typical case.

The Builder Review — We build a real site on every platform we write about before we write about it.

This article names specific products. How we handle recommendations.